Four trade-tested writing voices — our AI personalizes every email to the lead, their house, and their neighborhood. No fake “{first_name}” tokens.
Warm, conversational, local. Best for roofers and exterior contractors who want to feel like the guy next door.
“Hey Sarah — drove past your place on Maple and noticed a few missing shingles…”
Straight to it, no fluff. Best for solar and HVAC reps who sell on inspection and a clear next step.
“Sarah, your roof's likely 18 years old. Worth a free inspection?”
Educational, credibility-first. Best for real-estate and higher-ticket trades where trust sells.
“Sarah — three signs your shingles need replacing before winter…”
Easy-going, short, low-pressure. Best for gutters and general contractors who want replies, not friction.
“Hey neighbor 👋 quick one — got a sec to talk about your roof?”
Pick a voice and point us at your website. We read your services, your trade, and the local context around each lead — then draft a sequence that sounds like you wrote it. Every email references something real about the prospect's property or situation, not a mail-merge field.
The fastest way to see your trade's templates is to start a free account — pick your trade and we'll draft a real sequence to your website before you pay anything. Or book a demo and we'll build it with you.