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Reading Campaign Analytics

Reading Campaign Analytics

The Analytics page shows you how your campaigns are performing in real time.

Key metrics

• Open rate - percentage of recipients who opened at least one email. Benchmark: 25-40%.
• Reply rate - percentage who replied. Good cold email reply rates are 5-15%.
• Interested rate - replies flagged as positive. Aim for 2-5%.
• Unsubscribes - leads who opted out.
• Bounces - invalid email addresses.

Reading the funnel

Sent -> Opened -> Replied -> Interested -> Booked

Each stage is a conversion. If open rate is high but reply rate is low, improve your email body.

Exporting data

Click Export CSV on any chart to download the raw data.

Stuck? Contact support or book a demo.